How to Land Crypto Marketing Jobs 

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Published 02/06/2023


           Firstly, you would be imagining what Crypto marketing and all that is all about. From a layman’s knowledge Crypto Marketing practically involves promoting and selling products or services related to Crypto business. It is also said to be the implementation of marketing and advertising efforts with the goal of increasing awareness, acquiring users, or driving growth for a cryptocurrency or blockchain-related product.


          Asides from Crypto Marketing being marketing done for the promotion of crypto businesses, building brand awareness, etc, there are positive impacts it has on the Blockchain space. Some of its advantages are stated below:

  • It allows advertisers to create more targeted ad campaigns that are likely to get better traction with target audiences 
  • Innovation and Disruption: The blockchain space is known for its innovative products and disruptive potential. Crypto Marketing plays a crucial role in promoting these unique value propositions and showcasing how blockchain technology can revolutionize industries such as finance, supply chain, healthcare, and more. It enables projects to present their groundbreaking ideas, attracting early adopters and investors looking for novel opportunities.   
  • Crypto Marketing in the Blockchain space also helps in building trust and gathering valuable insights. 


            Furthermore, there are so many types of crypto marketing jobs but for the purpose of these studies, a few will be considered. Listed below are some types of Crypto Marketing Jobs;

  • Influence Marketer 
  • Community Manager 
  • Performance Marketer 
  • Content Manager 
  • Growth Hacker 

 These are just a few examples of crypto marketing jobs. The cryptocurrency industry is constantly evolving, and new roles and opportunities may emerge as the industry expands and matures.


Steps involved to land gigs

Five simple steps that can be followed to land gigs as soon as possible;

  1. Build your Portfolio: Building a portfolio is indeed an essential step to land gigs in various creative fields such as SEO, graphic design, web programming, etc. A well-crafted portfolio showcases your skills, expertise, and style, allowing potential clients or employers to assess your abilities and determine if you’re a good fit for their projects.

           Considering building your portfolio as a simple step to landing gigs, I will gladly outline and tell you a few step-by-step guides on how to build your portfolio and increase your chances of landing gigs in no time.


  • Identify your niche: Determine the specific area or industry you want to focus on. This will help you tailor your portfolio to target clients in that particular field.


  • Define your goals: Set clear objectives for your portfolio. Are you aiming for freelance gigs, full-time employment, or both? Understanding your goals will help you curate your portfolio accordingly.


  • Select your best work: Choose a selection of your best and most relevant projects to include in your portfolio. Focus on quality rather than quantity. If you’re just starting out and have limited professional work, consider creating personal projects to showcase your skills.
  • Organize your portfolio: Decide on the format and structure of your portfolio. You can create a website, use portfolio platforms, or even prepare a physical portfolio depending on your field. Ensure it’s easy to navigate and visually appealing.


  1. Build a Network: Building a professional network is a crucial step to landing gigs or securing opportunities in various fields. Some vital steps such as defining your goals, identifying your target audience, utilizing online platforms, leveraging online platforms like (Twitter, and LinkedIn), offering value, and building relationships are important in building your network so as land gigs as soon as possible 


  1. Cold Dms and Outreach: It simply talks about the practice of reaching out to individuals or businesses through direct messages on social media platforms without any prior connection or relationship. It is a proactive approach taken by individuals looking to land gigs or opportunities in various fields, such as freelancing, collaborations, or employment.

 When used effectively, cold DMs can be an efficient and direct way to connect with potential clients or collaborators. Cold DM outreach can be hit or miss, but with proper research, personalization, and a genuine value proposition, you can increase your chances of landing gigs or valuable collaborations. Persistence, professionalism, and a respectful attitude are key factors in building fruitful relationships through cold DMs.


  1. 4Brand Yourself: Branding yourself naturally entails developing a unique identity and message that sets you apart from others in an industry, company, etc. 

      Practically you may be wondering how I intend to brand myself. Some tips which are of utmost importance that need to be in place to ensure effective branding of oneself or an individual as a whole are outlined below 

  • Define your brand and become an expert
  • Establish a presence 
  • Generate brand awareness through networking 
  • Remember the 3 C’s of branding which are ClARITY, CONSISTENCY, and CONSTANCY 
  • Get feedback from those who know you best – at work, home, or anywhere. 


  1. Understand what the clients want


      Nevertheless, Crypto Marketing services depict a range of marketing strategies and tactics designed specifically for cryptocurrency projects, exchanges, wallets, or other blockchain-based platforms. These services aim to promote and create awareness about the crypto project, increase user adoption, attract investors, and build a strong community around the project. The service is aimed to promote and create awareness about crypto projects, increasing your adoption, attracting investors, and building a strong community around the project. 

Some Crypto Marketing services we render include Copywriting, SEO service, Videos Creation

          In addition, Crypto Marketing Strategy naturally entails the approach taken by cryptocurrency projects or companies to promote their products, services, or digital assets within the crypto community and beyond. A successful crypto marketing strategy typically involves a combination of various tactics to raise awareness, build trust, attract users, and drive adoption.


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Anieke Joseph