Mastering Discord Management: The Must-Have Skills for Running a Successful Server

Published 30/04/2023


  Firstly, Discord is a community-building platform that has been growing in popularity in recent years after being established back in 2015 and uses an organized and forward-thinking approach to community-building. 

If you’re running a Discord server, you know how important it is to keep things running smoothly. From moderating conversations to keeping the community engaged, effective Discord management is key to building a successful server.


Whether you’re a seasoned server owner or just starting out, this post will give you the tools and insights you need to take your Discord management skills to the next level. So if you want to build a thriving community on Discord, read on and learn how to master the art of Discord management!

             A Discord community manager is a person who oversees, and manages a server or a Discord community and ensures it remains a safe and engaging space for its members as well. The role of a Discord community manager consists of various tasks. Such tasks are outlined below;

  • Setting up and managing the Discord server: This includes creating channels, roles, and permissions, moderating content, and ensuring the server is organized and easy to navigate.
  • Community engagement: Encouraging active participation within the community, facilitating discussions, organizing events, and fostering a positive and welcoming environment for members.
  • Moderation: Enforcing community guidelines, managing user behavior, resolving conflicts, and addressing any issues or concerns raised by community members.
  • Content creation: Creating and curating relevant and engaging content, such as announcements, updates, and polls, to keep the community informed and entertained.
  • Member support/Community growth: Providing assistance and support to community members, addressing their inquiries, and resolving any technical issues they may encounter within the Discord server and as well as developing strategies to attract new members, promoting the community through various channels, and collaborating with other communities or influences to expand its reach.
  • Collaboration with other team members: Collaborating with other moderators, administrators, or stakeholders to ensure the smooth operation of the community and alignment with the community’s goals and vision.
  • Monitoring and analysis: A Discord community manager monitors the activity of the community, collects feedback, analyzes community data, and makes data-driven decisions to improve community engagement and satisfaction.
  • Community guidelines and policies/ Crisis management: Creating and enforcing community guidelines, rules, and policies to maintain a safe, inclusive, and positive community environment. Also, a Discord community manager deals with conflicts or controversial situations, and emergencies that are likely or may arise within the community in a calm and professional manner.


           Being a Discord community manager, you are saddled with the responsibility of creating, managing, and growing a vibrant and engaged community within Discord, ensuring it remains positive for all members to interact, collaborate and share their interests.


How to Start Out as a  Discord community manager

To become a Discord community manager, one needs to have strong communication and organizational skills, as well as a passion for building and fostering online communities. Becoming a Discord community manager takes time and dedication, there are certain criteria that need to be put in place. Listed below are some steps in Improving your Discord community managerial skills.

  • Develop your communication and organization skills; As a community manager(Discord) you’ll be responsible for moderating conversations, responding to member’s questions and concerns, and organizing events and activities. Hone your communication skills by practicing active listening. empathy, clear, concise writing. Develop your organizational skills by using tools like calendars, spreadsheets, and project management software to keep track of tasks and deadlines 
  • Engage with your members; Keep your community engaged by regularly posting updates, hosting events, and fostering conversations. Encourage members to share their ideas and feedback, and be responsive to their needs and concerns. 
  • Getting involved in Discord communities; Start by joining and participating in a few Discord communities that interest you. If it’s doesn’t interest you, then it a waste of time, energy, and resources. This will help you get a sense of what makes a successful Discord community and what kind of content and engagement resonates with members.
  • Volunteer in other communities; Look for other Discord servers that interest you and offer to help as a volunteer moderator. This will give you experience in managing a community that is not your own and help you learn from other community managers. 
  • Build your own Discord community; Once you’ve gained some experience participating in other communities, consider starting your own. Think about what kind of community you want to create and what kind of members you want to attract. Set some goals for growth and engagement, and start promoting your community through social media, forums, and other channels. 


                   Skills needed to manage Discord community servers efficiently 

Managing a Discord community server efficiently and effectively requires a combination of both technical and interpersonal skills. The following below is a list of skills needed to manage Discord community servers;

  • Communication skills; Effective communication is the key to running a successful Discord server. You must be able to communicate clearly and concisely with members of the community, whether through text or voice channels.
  • Technical proficiency; While not strictly necessary having some technical knowledge can be helpful for managing a Discord community server. This might include being able to troubleshoot technical issues, setting up custom bots, or configuring server settings for optimal performance.
  • Problem-solving skills; Discord server managers must be able to identify and solve problems that arise quickly. This includes technical issues with the server of conflicts between members. 
  • Active Listening; It is essential to listen to your community’s feedback and suggestions to keep your server up-to-date with its changing needs. Make sure to have an open-door policy for members to bring up their concerns and ideas.
  • Time Management; Managing a Discord server is a time-consuming task. You must be able to prioritize and manage your time effectively to ensure that the servers run smoothly while balancing other communities.
  • Creativity; Being a good community manager, you should be able to come up with fresh and engaging ideas to keep members active and interested in the server. This might involve hosting events, creating new channels, or collaborating with members on new projects.



  1. What does a Discord community manager do?
  • Respond to queries: community members may pose various questions regarding the project. Thus, a Discord community manager can respond to these queries on your behalf.
  • Refer community members to the right team members: some Discord NFT community members may have technical questions that require the technical team’s input. So, the role of a community manager is to connect the community member to the right team member for a response.
  • Keep the FAQ updated: For instance, in an NFT Discord group, there are questions that community members keep asking. So, one of the responsibilities of the Discord community manager is to note these questions and update the FAQ.
  • Moderate the community: The community manager should moderate the discussion sessions.
  • Analyzes data: The community manager uses analytics tools to track community growth, engagement, and feedback to identify areas for improvement and optimize the community’s performance.

  1. How much does a Discord community manager get paid/earns?

             The salary of a Discord community manager or the amount he earns can vary depending on several factors such as their level of experience, the size and type of community they manage, and the company or organization they work for.

             The estimated total pay for a Community Manager is $65,457 per year in the United States area, with an average salary of $50,888 per year currently. However, it’s worth noting that not all of these positions may be specific to managing a Discord community, and also many community managers work as freelancers or independent contractors, rather than as full-time employees. In this case, their earnings may be based on hourly rates or project-based fees, rather than a yearly salary.


  1. How do I manage a Discord community server?
  2. 1. Establish your community focus 

Think deeply about the true meaning of a “community” before you begin one. A community is one where, if you leave, you still have connections and are welcomed into the group. Think of American sororities – even when you graduate, you always remain a member at heart and are welcomed back with open arms.

Building a community is not about spotlighting yourself and being a creator like you do on social media, it’s about creating a space for discussion and curating a positive learning experience for people. This means there’s always value-adding to be done, moderation, and discussion-starting that will have to be done by you as the community manager.

As you consider what kind of a community you want to host, make sure you’re setting yourself up to create this concept of a true community. And most importantly: get clear on your goals first. Before diving into managing even a private community of your own – make sure it’s going to be worth people’s time. Always have your “why” in mind and you’ll be able to make the experience a great one. Try answering some of the following questions to get clear on your community mission: 

Why am I beginning this community? 

  • What do I want my audience to feel when they come to this community? 
  • What is my main goal for this community? 
  • What kind of people do I want in my community? 
  • What sort of outcomes do I want to create for people who join? 
  • What kind of outcomes do I want to see for myself? 
  • How can I best curate this experience as a community manager? 


  1. Build up your user base 


            While Discord’s Discovery page is one way to get your community seen by future members, make sure to share on other platforms as well. Take to social media, tell your friends – don’t be afraid to sell your community! Use Instagram, Facebook, and Twitter and post regular updates to give people FOMO. You can have up to 250,000 members for Discord’s free version, and then you can contact Discord if you want to raise your limit.

             To make your Discord server discoverable, make sure to switch your settings to public so people can find it through search. You also have the option to keep it invite-only as a private server.

  1. Create rewards systems as an incentive to get people to increase engagement.

             One of the biggest things discovered in behavioral science is the effectiveness of reward systems when incentivizing people to do something. That’s why offering rewards in different forms can be a great way to create engagement within your community.  

              Some examples of this could be offering discounts and exclusive benefits for joining your community – the possibilities are endless. Offering rewards, especially to those that are most active is a great way to encourage others to step up to the plate as well. Whether you’re providing free guides, print-ables, or exclusive access to content for those adding the most value to the group – it not only makes your members more likely to stick around, but it shows your appreciation and makes your audience feel valued.

  1. Use your Discord insights 

            A huge part of running a community is understanding and changing the experience as time goes on. The way to do this is through analyzing insights – and Discord has insights built right into the platform for you!

These are called “server insights”, where you can discover important information about your community. For example, you can see if people are communicating if they are engaged if new people are joining and staying, or if they’re joining and leaving right away.  Make sure to analyze what is doing well, and what isn’t doing well so you can adapt your community experience accordingly.

  1. Plan a content schedule in advance

            The best community managers are the ones that consistently add value and create an experience in their community. Make sure you have content planned in advance whether it be posts, discussion-starters, AMA (ask me anything) sessions, karaoke nights, movie nights – whatever you and your audience want.

            The reason people join a community is to get something exclusive, different, and more engaging than social media. So, ensure you continuously have a stream of events and content to share. 

           Consider hosting weekly or monthly live events to build a more engaging connection between your members. Not only do live events help people get to know you better as the manager, but it also gives you a chance to weed out people who might not be in your community for the right reasons.


  1. What are the roles of an NFT community manager?

          An NFT(non-fungible token) community manager is responsible for building and maintaining a community of enthusiasts around a specific NFT project. The following are the roles of an NFT community manager:

  • Educating the community; the community manager should be knowledgeable about NFTs and should educate the community  on various topics related to NFTs, such as the basics of NFTs, how to buy and sell NFTs, and the latest trends and developments in the NFT space 
  • Monitor the community sentiment; The NFT community manager should keep track of the community and feedback. They should be able to identify issues early and communicate these issues to the development team.
  • Build relationships with influencers; The NFT community manager is saddled with the responsibility of identifying and building relationships with key influencers in the NFT community. They should work with these influencers to promote the project and increase its visibility.
  • Manage social media channels; The NFT community manager should be capable of managing the social media channels of their project including Twitter, Discord, and Telegram. They should be able to create engaging content and respond to queries and comments from the community.
  • Coordinate with the development team; The NFT community manager should be able to work with the development team to understand new features and product updates. They should be able to communicate these updates to the community and gather feedback.  

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Anieke Joseph